but that’s not even it, because they’re profiting off of it! We can rock it, support their capitalistic endeavors, while still keeping our conscientização in tact. aaannyyywayyy, this is the shirt i’m gonna get: thanking someone for being a decent person.
it’s like thanking someone for not kicking you to the ground. But that doesn’t mean that I have to be all giddy because some major company is “accepting” me. Am I going to buy one of these shirts? FUCK YES! And I will rock the shit out of it. Queers and Capitalism have gone hand in hand for a while, why wouldn’t an intelligent company use this for their gain? They are donating a portion of the profits, which means that more bleeding hearts will buy them because it’s for a good cause and they can feel less selfish about buying something awesome. And it has been well documented that when the queer community wants to support or boycott something, it’s felt. In general, the queer community is a cash cow, let’s not lie (some say capitalism CREATED the gay identity). (does Old Navy also have the backs of the QQIA community? just wondering.) Gay Pride is a moneymaker. Do I think this means Old Navy “has my back”? Um, no. Yes, it’s nice that ONE (or two) companies are not so utterly repulsed by queers or their impending homosexual agenda to take down america that they will cater to us. I’m sorry for not being stoked off this amazing “pro-gay” stance.
Old Navy is selling “It Get’s Better” Pride Tshirts:Īside from a few luxury designer brands printing limited edition gay-themed t-shirts, and American Apparel’s Legalize Gay line (which by the way, the company keeps 100% of the proceeds from), no other major retailer has ever had the LGBT community’s back in such a major way.